Our values

Purpose

R17 Fourteen exists to make a difference. From the beginning, our goal has been simple — to use clothing as a way to give back and help others. Every collection we release is connected to a real purpose and a clear mission to support those in need.

Integrity

We believe in doing things the right way. That means being honest about how we operate, where we’re at, and what we’re building toward. We’re not perfect, but we’re committed to staying transparent and true to our mission.

People

People come first — always. From the people we support to the people who help bring R17 Fourteen to life, our focus is on treating everyone with respect and fairness. Our long-term goal is to pay our team well and create opportunities that change lives.

Quality

We care about how our clothing feels and lasts. Each piece is designed to be worn with purpose — simple, clean, and built to represent something more than just style.

Giving Back

A portion of our proceeds goes toward helping families affected by war and hardship,  As the brand grows, our giving will grow too — reaching more people who need it most.