Our story

R17 Fourteen was created with a simple purpose — to build a clothing brand that gives back. The name comes from Revelation 17:14, a verse that speaks about strength, purpose, and perseverance. It reflects what we believe in: standing for something bigger than ourselves.

The brand began after helping a father and daughter escape the war in Gaza in early 2024. Their story — one of survival, loss, and hope — changed everything. It became the reason behind what we do: using R17 Fourteen to make a genuine difference for people who need it most.

Behind the brand is a founder who knows what it means to work hard and start from the ground up — balancing long shifts, early mornings, and late nights to bring this vision to life. Through those challenges came gratitude: for the lessons, the people met along the way, and the chance to turn struggle into something meaningful.

Every piece from R17 Fourteen is made with that same mindset — real work, real purpose, and real impact. This isn’t just clothing. It’s a reminder that even in difficult times, good things can still be built